Saturday, January 25, 2020

Media Portrayal of Female and Male Body Image Essay -- TV Television B

Media Portrayal of Female and Male Body Image Body image is a hot topic in the media. Unrealistic and unattainable are words that can be used to describe images in the media. Skinny, waif-like women and muscular, Rambo-like men are the idolized body images portrayed. In the media female models keep getting thinner and thinner while men keep getting more muscular. Many say the media and its depictions of the ideal body weight created the problems of low self-esteem, eating disorders, poor body concepts, and sexism through spotlighting unattainable body image icons. "In a media-saturated culture like the one we have in the United States, the influence of media-promoted images on our perception of what is good, healthy, beautiful and desirable has often been discussed and in most ca...

Friday, January 17, 2020

Nuclear Power Technology Essay

The discovery of nuclear power had brought mankind to one of its greatest success throughout history. Nuclear technology is considered as a â€Å"gift† from the Italian-American physicist, Enrico Fermi, who was given the title as the â€Å"new Promethean†, similar to the ancient Greek mythological figure. Extending this analogy, it was the Prometheans who gave the entire human race a type of fire within the atomic nucleus. Angelo related that on December 2, 1942 at the University of Chicago, Fermi and his team of scientists operated the first nuclear reactor ever built (1). Pioneering this experiment has started the new era of technology, in where the human race can harvest energy wisely and in a controlled manner within the atomic nucleus. Effects In the discussion of the effects of using nuclear power technology, it is only fair and proper to present both sides of the argument. The benefits of embarking on such projects will first be discussed. A major premise for the use of nuclear power will be that it is cheaper than alternative sources for the production of electricity bulk. In the past sixty years, humanity has seen the successful transformation of the atom from a military weapon to a vast source of electricity that benefits the public’s lives, powering everyday activities from using washing machines to surfing the Internet. Expansions in the use of advanced nuclear reactors for power generation had increased global convenience without emitting noxious chemicals such as carbon monoxide, the gas which endangers the Earth’s atmosphere. Thus, nuclear technology does not contribute to the increasing catastrophe of the greenhouse effect. On the other hand, no technology can completely escape the circumstances under which it was first developed, and nuclear power reactors cannot avoid some of the negative reaction aimed at the technology. Building a nuclear power plant always lead to the enormous amount of materials, land and energy needed to utilize the construction, so feeding a plant requires the mining of a large amount of uranium ore. Decommission of an aging power plant additionally requires large quantity of energy and materials. Also, during a power plant’s operation, the use of water needs to be in a large quantity for the cooling process of the plant itself, thus releasing great amount of heat waste. Short-Term Consequences It is undeniable that people benefit from the electricity generated by nuclear power plants to facilitate their everyday life. More and more, people are dependent on electricity that these plants have proven to bring. The widespread use of radioactive isotopes and X-rays is still benefiting the practice of medicine. Also, the use of such energy is already contributing to the decrease of the emission of noxious gases to the atmosphere, thus somehow preventing the pending disaster of the greenhouse effect. Believers in nuclear technology, to the degree that they recognize these hazards, dispute that nuclear technology carries advantages that more than give back for its intrinsic dangers. From a scientific perspective, when used wisely and carefully, the various forms of nuclear technology have and will provide great benefits. Long-Term Consequences Investment in the construction of well-contained nuclear power plants is very expensive on a first glance, but the long term advantage of humongous savings on electricity generation can potentially alleviate the current economic crisis that the world over is experiencing right now. Supporters of nuclear power contend that nuclear electricity offers the only realistic prospect of sustained economic growth once fossil fuels begin to run out or cause unacceptable environmental problems. On the flip side, using a large amount of resources for keeping a nuclear power plant alive can lead to environmental degradation in the long run. Likewise, the release of a great amount of heat waste disrupts nature as well as animals by this extreme thermal pollution. The continuous expansion of mankind through the use of nuclear technology to sustain global achievements might also increasingly leave a mark of disruptive wastes. Future Developments Human civilization is at an important crossroads with respect to nuclear technology. If people fail to use nuclear technology wisely, the magnificent accomplishments of the human race could easily crumble into radioactive dust. Current and future generations of humans can productively harness the energy locked deep within the atomic nucleus to achieve sustainable global civilization. A societal decision to harvest only the beneficial aspects of nuclear technology is also a manifestation of the ultimate good that can arise from the creative spirit of the human mind. In this context, nuclear technology might come to be viewed in the future as that uniquely powerful technology that serves as protector of Earth. Conclusion The discussion of nuclear power has been lengthy because of the potential importance of nuclear energy in controlling the atmospheric greenhouse. Nuclear power is out of Pandora’s Box: it offers enormous benefits; there are enormous risks. More than any kind of energy and type of technology we are using, nuclear technology is indeed the most influential force in this changing world. Integration of all technological aspects would be much difficult than any other kind of technology, thus there is a continuous seeking for its options and analyzing the consequences and benefits as well. Nuclear technology has brought confusing questions in which historians and experts made a remarkable debate. Would this modern technology lead the human race to a more sustainable economic growth; or does this clean and quite, yet extremely destructive power will consume the planet? There are a lot of questions that can not be answered accurately, but for the betterment of the entire human race as well as for our future generations, living with this extraordinary technology, if used in a contained and humane manner, would be the right decision to make. WORK CITED Angelo, Joseph. Nuclear Technology. Westport, Connecticut: Greenwood Press, 2004.

Wednesday, January 8, 2020

Analyzing The Attitudes Of Patients Towards Diabetes...

In this articles critique, two articles are evaluated; one using qualitative and the second using quantitative research approaches. Particularly, it contrasts information gathered because of using the approaches, advantages and disadvantages of the two approaches and a response to the claim that qualitative research is not real science. Schà ¤fer, I., Pawels, M., Kà ¼ver, C., Pohontsch, N. J., Scherer, M., van den Bussche, H., Kaduszkiewicz, H. (2014). Strategies for Improving Participation in Diabetes Education: A Qualitative Study; PLoS ONE, 9(4), 1-7. The study sought to analyze the attitudes of patients towards diabetes education so that barriers so as to outline challenges to their participation and develop strategies to improve patient education. The study uses a borrowed framework from other fields since the authors fail to mention a theoretical framework. The qualitative study uses structured interviews where only eighteen participants take part. Using the technique, the authors make recommendations that include encouraging patients to take part in education based on the content, level, and methodology (Schà ¤fer et al., 2014). Fortuna, E., Camey, M., Macy, M., Stanley, R., Younger, J., Bradin, S. (2009). Accuracy of non-contact infrared thermometry versus rectal thermometry in young children evaluated in the emergency department for fever. Journal of Emergency Nursing, 07 (017), 1-4. The above study sought to determine the accuracy of using non-contactShow MoreRelatedRelationship between Healthcare and Information Technology5035 Words   |  20 Pagescommunication and efficiency. The purpose of including technology in clinical nursing is to provide better facilities to patients, which is cost effective. Medical Health Institute surveys regarding the usage of EHR in Canada and USA, indicate that information technology is primarily used by nurses and physicians to improve workflow efficiency, quicken clinical processes, and improve patient care. The major hindrance in implementing such infrastructure is the lack of appropriate resources and finances. InRead MoreAn Inclusive Structure For Evaluating Health Promotion And Other Public Health Programs1914 Words   |  8 Pagesbehaviors which can evoke health concerns for example Hepatitis C in African Americans. â€Å"Precede is an acronym for the words predisposing, reinforcing, and enabling constructs in education al diagnosis and evaluation which can provide the structure for analyzing and planning the development of targeted and focused public health programs† (Nolan, 2016). In the precede aspect the following needs must be met to successfully implement the Precede-Proceed Model. The aspects are social assessment, and the determinationRead MoreAdult Obesity: Application of Orem, King, and Penders Conceptual Models2992 Words   |  12 Pagesof diseases such as hypertension, diabetes, and coronary artery disease is well established. Obesity is also recognized as a major risk factor in the development of many other diseases, such as gastro esophageal reflux, arthritis of weight-bearing joints, sleep apnea, and certain types of cancer (Bond, Evans, DeMaria, Meador, Warren, Shannon, Shannon, 2004, p. 849). Obesity is associated with increased morbidity and mortality. Nurses caring for obese patients should recognize the need to use specializedRead MoreOrganizational Leadership and Interprofessional Team Development10384 Words   |  42 PagesInter-professional Team Development The Patient and Family Care Organizational Self-Assessment Tool (PFCC) for current practice setting will be completed as well as the organization in its entirety. The results will be analyzed based on a one to five scoring system with one being the lowest. The areas where the organization could improve its PFCC care will be discussed. The analysis of how business practices and regulatory requirements impact patient family centered care. A strategy will be createdRead MoreCovert Infectious Agent Plagued A Distinct Group Of Individuals1972 Words   |  8 Pagessignificant number of heterosexuals were infected, those names were considered redundant and the acronym AIDS was adopted. â€Å"In 1981, when the virus was discovered, being HIV-positive was considered a death sentence; for most patients today, it s a chronic disease, much like diabetes or heart disease.† (Young, 2013) The groundbreaking advances in the world of HIV have proven why public health is essential when dealing with disease prevention in the past, and the years to come. As the disease swiftly advancedRead MoreEffects of Vigorous and Moderate Exercise on Health-Related Outcomes10786 Words   |  43 PagesPopulation-based studies that have been conducted in USA and other developed countries in Europe suggest that the education level of individuals directly affects their physical activity (Trost et al., 2002). Thus those with lower levels of education report lower engagement in physical activity. As a result of less engagement in physical activity, those with lower levels of education miss out on the health benefits of regular physical activity. This increases the number of people who do not engageRead MoreAlcoholism: Supported by Empirical Evidence4517 Words   |  19 Pagespsychological traits, the family, and cultural beliefs. In order to remedy this problem, researchers have suggested psychosocial treatment, participation in Alcoholics Anonymous including abstinence from the drug completely, and having drug abuse education to counteract the social culture in which an addict is surrounded. Keywords: alcoholism, addiction, effects, causes, treatment Because alcohol is a legal and socially acceptable drug in the United States, its abuse is oftenRead MoreEtiology of Cognitive Behavioral Therapy (Cbt)7923 Words   |  32 Pagesstrategies focused on changing negative thinking patterns and altering behavior. In order to alleviate the symptoms of depression, treatment is directed at the following three domains: cognition, behavioral and physiological. In the cognitive domain, patients learn to apply cognitive restructuring techniques so that negatively distorted thoughts underlying depression can be corrected, leading to more logical and adaptive thinking. Within the behavioral domain, techniques such as activity scheduling, socialRead MoreNursing Essay41677 Words   |  167 Pagesthe selection of its members, sharing with the National Academy of Sciences the responsibility for advising the federal government. The National Academy of Engineering also sponsors engineering programs aimed at meeting national needs, encourages edu cation and research, and recognizes the superior achievements of engineers. Dr. Charles M. Vest is president of the National Academy of Engineering. The Institute of Medicine was established in 1970 by the National Academy of Sciences to secure the servicesRead MoreCialis Case Essay9153 Words   |  37 Pageslaunch. A total of 600,000 prescriptions were filled in the first month (April 1998), and its brand name immediately became the common noun for the symptom it said it would treat-erectile dysfunction ? Its recognition far transcended the circles of ED patients. It quickly mushroomed into a cultural phenomenon, becoming the subject of dinner-table conversations and late-night television comedy (see Exhibit 2 for examples of how Viagra was portrayed in popular magazines). When Pfizer introduced Viagra, it

Tuesday, December 31, 2019

How The Pain And Trauma Of The Holocaust Affected Artie...

In Art Spiegelman’s graphical novel Maus his demonstration of the Holocaust and its recollection in Maus was very emotional, affecting and the most expressing. The approach that the author has taken construes and magnifies the comical shape of telling history. It portrays Spiegelman dialog between himself and his father about his happenings as holocaust and polish jew survivor. Most of the narrative specifically focuses on Spiegelman s difficult connection with his father, and the nonappearance of his mother who committed suicide when he was 20.In this essay I will be examining the experience of trauma and memory in Maus. Also I will be showing how the pain and trauma of the Holocaust affected Artie and Vladek s diasporic memories. Trauma usually describes the association with chronological or combined traumatic proceedings to experiences that happen to others. These occasions are internalized circuitously through images, and stories and other recaps and reminders of their fa mily’s occurrences. Spiegelman also investigates and addresses the load and legacy of distressing reminiscence on second-generation survivors. In the narrative Maus discovers and documents this behavior of dual memory. Throughout the story Art talks about the state of affairs in which his father’s reminiscences are expressed. The chronological and personal trauma produced by the Holocaust, and by simplifying the reintegration of the following generation to its past. At a particular detail, Art

Monday, December 23, 2019

The American Civil War The Gilded Age Emerged - 2159 Words

Following the finish of the American Civil War, the period known as the Gilded Age emerged. During this period, industrialism increased rapidly as well as the amount of cities. However, with a growth of industries and cities, corruption and complications would also follow. Since businesses were booming and the economy was improving, the United States’ Presidents of this time period, such as Hayes, Garfield, and Cleveland, granted businesses large amounts of power in hopes of continuing the success of the nation. The wealthy business men were given favorable tax rates and free land, as well as a free range of power. These big businesses greatly impacted the economy by controlling the flow of production along with the wealth of the people, as well as politics through achieving an unlawful amount of power and corrupting the government, which led to the opposition of the American people and fabrication of labor unions and labor strikes. First of all, big businesses oversaw the pro duction of goods which allowed for them to regulate the distribution of wealth throughout the nation. For instance, as the Historical Statistics of the United States conveys, as the amount of the production of goods increased over the years, the cost of living and basic essentials decreased [Doc A]. Through the invention of Thomas Edison’s light bulb, business hours increased since they were now able to work at night, and the cost of light and fuel decreased. Also, businesses during this timeShow MoreRelatedThe Spring Of 1865 And Its Impact On Society897 Words   |  4 PagesThe spring of 1865 would mark a change in society because the Civil War had just ended; the North had won victory over the South. The time period after the war ended would be known as the Reconstruction Era, which would last until 1877. During this time, America would try to bring an angered South back into the Union, and transform ex-slaves into equal citizens. After the Reconstruction Era, the Gilded A ge emerged. The word Gilded means to be covered up with a gold leaf or paint. This is exactlyRead MoreEssay on American History: The Gilded Age America736 Words   |  3 PagesGilded Age America Throughout the history of the United States, the Gilded Age is regarded as a period that spanned the last three decades of the 19th century. This period starts from the Civil War came to an end in the 1865 up to 1900. The term Gilded Age was formulated by writers Charles Warner and Mark Twain in The Gilded Age: A Tale of Toady in 1873. They did this since they believed it to be an era that would be characterized by a variety of severe social problems that were camouflaged byRead MoreAfrican Americans During The Civil War1211 Words   |  5 PagesAfter the Civil War, the United States underwent a period of reconstruction. From the time of 1877 to 1890, the US economy grew exponentially, wealthy business owners like Rockefeller and Vanderbilt built American cities and railroads, and immigrants from all over the world flooded into the country. However, during this period America also faced great amount of poverty, terrible working conditions, mass political corruptions, and a destruct ion of civil rights for African Americans, women, and immigrantsRead MoreGilded Age Dbq Essay932 Words   |  4 Pagessacrifices of the Civil War, the post-War era of the United States was generally one of political disillusionment. Even as the continent expanded and industrialized, political life in the Gilded Age was marked by ineptitude and stalemate as passive, rather than active, presidents merely served as figureheads to be manipulated rather than enduring strongholds. As politicians from both the White House to the courthouse were deeply entangled in corruption and scandal during the Gilded Age, the actual economicRead MoreDuring the Gilded Age (1876-1900), Were the Presidents More Successful with Domestic Affairs or Foreign Affairs? Why?1905 Words   |  8 PagesThe Gilded Age will be remembered for the accomplishments of thousands of American thinkers, inventors, entrepreneurs, writers, and promoters of social justice. The Gilded Age and the first years of the twentieth c entury were a time of great social change and economic growth in the United States. Roughly spanning the years between Reconstruction and the dawn of the new century, the Gilded Age saw rapid industrialization, urbanization, the construction of great transcontinental railroads, innovationsRead MoreEntertainment in the Gilded Age1450 Words   |  6 PagesIn the late 1800s, American society began to burst with cultural activity. After the Civil War and the Reconstruction, Americans were eager to return to their normal lifestyles. The period that followed, however, was quite different from what the country was used to. During the war, many pushed hard for a rise in industry, leading to an explosive industrial revolution far beyond what people had expected. Americas business and economy had boomed, and, as the new century approached, many hadRead MoreAnalysis Of The Gilded Age1348 Words   |  6 PagesNew Spirits is a major text in Gilded Age historiography because Edwards encompa sses social, political, and economic history, weaving them together into a cohesive narrative. Critics mention her lack of footnotes (but are quick to point out that her extensive â€Å"for further reading† sections help to balance this) and that her emphasis on cohesion may be overstated. Edward’s thesis is that the Gilded Age was not a patently bad time in American history, but that America underwent tremendous change, usheringRead MoreThe First Midterm Assignment During American History1500 Words   |  6 Pagesperiod in American history and also what the bloodiest. Many violent events occurred that gave the 19th century its name, such as, profound labor conflicts between boss and workers, the Indian wars that was an extended battle for peace and a benefit in their lifestyles, the Jim Crow law which was established to separate races throughout the city, and also the fight for the American Empires power. These were the major issues that made the 19th century an impo rtant time period in American history. Read MoreThe United States and the Ideals of Freedom Essay933 Words   |  4 Pagesracial, economic and civil rights inequalities. There are different meanings for freedoms that have been established throughout the historical period of the United States. During this modern era, the US had certain periods of time that lived up to the ideals of freedom such as the Gilded Age. In opposition, the US has also had periods of time where our ideals of freedom failed to meet the requirements of our nation, a prime example being the late 1940s when the US entered the Cold War and led to the anti-communismRead MoreThe Gilded Age : The Challenges Of The Progressive Era1344 Words   |  6 PagesThe Gilded Age was associated with many difficulties - unprecedented fortunes and poverty, urban squalor, unhygienic food production, and other issues – that many Americans were left to deal with. In the early 1900s, â€Å"widespread dissatisfaction with n ew trends in American society spurred the Progressive Era, named for the various ‘progressive’ movements that attracted various constituencies around various reforms† (Andrew et al. 1). This new era was the age in which people tried to solve problems

Sunday, December 15, 2019

Importance of Military Professionals Free Essays

Introduction Military History is not just a simple record of the past that needs to be forgotten. It contains information of life and death situations which provides learning experiences that might be useful in the future. The problem with our society is the little effort done to insure that the dissemination of key learning experience is provided to the general public. We will write a custom essay sample on Importance of Military Professionals or any similar topic only for you Order Now Very little about military history is being studied and written, and if there are, they are studied by non-military historians that lacks the direct experience and in-depth understanding of military language. Problem Statement The purpose of this study is to explain the importance why military professionals should take some time to study military history. This study examines the need for military professionals to study military history as opposed to merely leaving these studies to non-military historians. The study also takes into account that military professionals have the extra time to spare for studies despite their busy schedule. Studies for Non-military Leaders There is a need for military professionals to study military history in order to generate study results that could be forwarded to non-military leaders who makes crucial decisions during wars or insurgencies. Non-military leaders can make better decisions in times of war if they are equipped with proper understanding of military history in the past. For example, in a cabinet meeting to plan the 2001 attack on Afghanistan, advisers argued against using American ground forces because of the nationalistic uprisings that resulted from the British invasions in the 19th century and the Soviet invasion of 1979 (Kagan, 2006). These were historical facts which were taken out of context. The Afghan leaders had been resisting the British invasion for decades. It is something that rooted from the past. In another case, the Soviet invasion was to support a hated government which was already facing a massive insurgency. The Afghans bitterly resisted both the British and the Soviet invasions because of their overtly imperialistic nature. Resistance to this form of invasions is definitely not surprising. The American troops, however, was removing an unpopular government, was known to impose democracy and were therefore greeted with support. They were taken as liberators as opposed to being invaders. Had the military history regarding Soviet and British invasions were studied properly, the advisers would have been armed with more realistic reasons to provide a good advice. Studies to Prevent Military from False Visionary Persuasion There are also cases where in because of the lack of understanding of military history, they are easily persuaded by non-military professionals to follow their directions without really knowing the bigger consequences. The tendency of non-military professionals to rely on fragments of the past military history to persuade the military is often a cause of tactical errors. A good example is when Secretary of Defense Donald Rumsfeld cited the German experience in World War II, which showed, he argued, that a partially transformed military could revolutionize warfare (Kagan, 2006). He based his decision primarily on the idea that a partially transformed Wehrmacht with a handful of panzer divisions crushed Poland and France in 1939 and 1940. Rumsfeld’s failure to study the larger picture that the same Wehrmacht   failed to invade Russia in 1941, due primarily to its incomplete transformation. These sorts of looking into fragments of history without studying the totality of the military history had often led military into destruction. Just imagine the useless loss of lives that it can bring. Studies to Provide Military Professional Understanding  and Prevent Errors in the Past from Recurring The main purpose of studying the past is to prevent previous errors from occurring again. The recent US military takeover of Iraq is a good example. If we look at the present situation, many lives were lost already due to the continuing resistance of Saddam supporters. There are continuous attacks and bombing to US military personnel. It should be noted that this will go on forever until a government is properly reinstated and is able to re-institute reforms that would immediately uplift the economic conditions in Iraq. The US military are quite right about the tactics being employed by the Iraqi insurgents, they are using the methods employed by Lawrence of Arabia in 1916-18 against Turkish Rule. The US military believes that by defeating this one method, they will be able to end the ongoing insurgencies. â€Å"It’s the only tool the enemy really has left in order to be able to take us on and cause casualties,† Lt. Gen. James Conway, head of the Operations Directorate at the Joint Chiefs of Staff, told reporters in November (Bazzi, 2006). â€Å"And when we defeat that one method, you know, it’s over.† Lawrence would surely disagree with this statement. The military should have recognized that success of Lawrence will repeat again because they are exactly in the same situation. According to Lawrence, a small insurgency with mobility and natural cover would eventually wear down a foreign occupier. This statement is true, and the US military officials should have recognized that this is a no win situation if they will continue to fight the insurgency in the same manner. This is as if that they have never learned from the past, but rather they tried to go against the history. This is just one of the examples where military should have done an in-depth study of the past in order to prevent errors from happening again in the future. Conclusion It is therefore clear that there is a need for military professionals to study military history because of their understanding of the military language. One reason is to provide better understanding for non-military officials who provide critical decisions in times of war. Another reason is to insure that military professionals cannot be easily persuaded by visionaries using only fragments of the past military history to take incorrect actions. Finally to insure that military as a whole learns from their mistakes in the past. References Kagan, F. (2006). Why Military History Matters. Retrieved on January 14, 2007 from the American Enterprise Institute for Public Policy Research   web site : www.aei.org/publications/pubID.24600/pub_detail.asp Bazzi, M. (2006). The lessons of Lawrence. Retrieved on January 14, 2007  from the News.com web site : http://www.newsday.com/news/nation How to cite Importance of Military Professionals, Essay examples

Saturday, December 7, 2019

Project Report on Standard Chartered Bank

Question: Write theProject Report on Standard Chartered Bank. Answer: Introduction Situational Analysis refers to the analysis of both the macro and micro environmental factors affecting the working of businesses. SWOT analysis and the analysis of the competitors are a part of situational analysis of the company (Richard, Wilson and Gilligan, 2012). It consists of other methods also which analyses the external and internal environment factors of the company. It is important to do the analysis as this will help in the initial stages of the company as well as for the evaluation at regular intervals. The current report will discuss about the background of Standard Chartered Bank, Singapore its competitors and SWOT analysis of the organisation. Background of the Organisation The organisation for the current report is Standard Chartered Bank, Singapore but it was found in London, UK. It provides its services worldwide also it has its major revenues are generated from Africa, Middle East and Asia (Standard Chartered, 2017a). It is a public limited company in Banking and Financial Services deals in products and services like consumer banking, credit cards, mortgage loans, wealth management, corporate, private and investment banking. Currently, the company is working in 17 branches with 7,000 employees in Singapore and with 1200 branches with 87,000 employees worldwide. The positioning of the company in the minds of the consumers is quite good as they are exposed to many of their wholesale banking products and services (Standard Chartered, 2010b). The revenues of the company were 11,079,000, 15,929,000, 17,060,000 and 17,301,000 for the financial years 2015, 2014, 2013 and 2012 respectively. The financial situation of the company is depicted on the basis of the total revenues which are decreasing over the last three years (Yahoo Finance, 2017). The distribution network of the company is very extensive and wide as they have their branches and for increasing their reach for which they have merged with associate banks as this will enhance the distribution and act as a helping hand to the core branches. Competitor Analysis Banking industry is full of players these days moreover; the competition is becoming intense day by day. Singapore is a huge emerging market for banking and financial services with local and international players. The major direct competitors are various international and domestic banks which offer more or less the same products and services to its customers. They are DBS, OCBC, BNP Paribas, Citibank and HSBC etc. Indirect competitors are the private lenders, small payment banks, other corporate societies which offer loans and advances to people. Payment banks are those which accept and make payments. The company stands in a sustainable position in comparison to its competitors because of its exclusive offers for their cardholders cash back promotion for Uber and others (Standard Chartered, 2017d). SWOT Analysis STRENGTHS WEAKNESSES Strong brand name Diversified portfolio Extensive distribution First mover advantage Investing in CSR activities Declining of currencies against US dollars. Less market share in India and China Lack of competitive advantage Comparatively less technological advancements Inability to foster innovation due to hierarchical and rigid organisational structure OPPORTUNITIES THREATS Exploring developing economies Acquisitions and mergers Focus on underserved markets Chances to diversify in other conglomerate businesses Geographic concentration Intense competition Emerging cyber crime Government policies of different countries Growing private local banks Free exit and entry Explanation of table Strengths The above table shows the internal analysis and external analysis of Standard Chartered Bank i.e. the strengths and weaknesses, opportunities and threats respectively. The strength of the company is its strong reputation in the banking industry and one of the major foreign banks in Singapore. It is also dealing in diversified portfolio as it is offering various products and services to its customers. The company also enjoys the first mover advantage as it is one of oldest banks. The company is a trusted brand as the company invests heavily in the corporate social responsible activities like children eye care in China, promoting microfinance in Indonesia, using LED lights, and financial education to youth in Zambia, supporting and encouraging girls in Bangladesh etc. Therefore; all these activities have made the brand more popular and renowned (Standard Chartered, 2015c). Weaknesses The weakness of the company is that the decline in the currency against the US dollars which leads to the impact on the financial growth of the country and company. It has a long term impact which affects the inflation and the interest rates. The companys another major weakness is that the company is having less share in markets like India and China as they can be huge business hubs for the company. They are also not able to make up with the constant technological advancements and also there is less of innovation because the company follows the same kind of hierarchical organisational structure. Opportunities The opportunities for the company are that they should explore the emerging economies which can be good sources of revenues to the company. In addition to this, the company should also go for mergers and acquisitions with the small enterprises or banks which will help the company to expand by utilising the resources of the smaller business. In addition to this, the company can explore the underserved markets of different countries rural and underdeveloped areas in order to expand its customer base. There are also options for the company to diversify in different areas which are unrelated to the banking industry it can be investing into social activities which will generate revenues for the company. Threats The threat to the company is the cut-throat competition that is prevailing in the banking industry. The increase in the cyber-crime activities can lead to a big losses to the company in terms of money and as well as the customer databases. Private local banks are improving and customising their services to attract customers which can hinder the growth of the foreign banks. The banking industry is also a free entry and exit and is prone to vulnerable competition. Another threat is the varied and rigid policies of governments of different countries. Conclusion On the basis of the above report it can be concluded that the Standard Chartered Bank is upholding a good position in Singapore in comparison to other foreign players. It is also said that because of a strong historical brand image the company still manages to sustain its identity. Apart from this, the company should also focus on its expansion in other growing markets which as this will improve its global presence. Other than this the company should focus on the stringent policies made by the governments of different countries. This will enable them to exploit the opportunities of the markets of that particular country. References Richard M.S. Wilson and Gilligan, C., 2012. (ed., 3rd). Strategic Marketing Management. Routledge. Standard Chartered., 2010b. Position statements. Viewed 14 February 2017. From https://www.sc.com/sustainability-review09/en/sustainable_finance/position_statements.html. Standard Chartered., 2015c. Annual Report 2015. Viewed 17 February 2017. From https://www.sc.com/annual-report/2015/. Standard Chartered., 2017a. Overview. Viewed 14 February 2017. From https://www.sc.com/sg/about-us/. Standard Chartered., 2017d. viewed 17 February 2017 from https://www.sc.com/sg/campaign/uber/. Yahoo Finance., 2017. Standard Chartered PLC (STAN.L). viewed 14 February 2017. From https://in.finance.yahoo.com/q/is?s=STAN.Lannual.